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NEWS: Sprinkling some magic - from one family business to another

Family-run insurance broker, and proud Family Business Place Ambassadors, Ashbourne Insurance are delighted to have presented fellow local family firms with the Inspiring Herts Awards 2021.


Sarah and Peter Smits, owners of Ashbourne Insurance, have been sponsoring the Family Business category for three years now.


The Inspiring Herts “Family Business of the Year Award 2021” was presented by Peter Smits, Managing Director of Ashbourne Insurance to Charlotte Gatward, 8th generation of Gatwards of Hitchin – established in 1760 - at a glittering gala evening event at Warner Brothers Studios, Leavesden – the home of Harry Potter.


Ashbourne’s highly commended prize went to Castaway Cottage of Hemel Hempstead who is led by the youngest entrepreneur and CEO present at the awards, a very impressive 14 year old Archie Major.


The awards were presented after guests experienced the magical Harry Potter tour and an elegant black tie dinner. An audience of approximately 400 award finalists, judges and distinguished guests were in attendance. Local dignitaries, including the Lord-Lieutenant of Hertfordshire, Robert Voss CBE CStJ, the Mayor of Watford, the Leader of Hertfordshire County Council, and prominent business leaders.


Peter Smits commented, “It was an absolute privilege to present the Family Business of the Year Award to Gatwards of Hitchin – one of the UK’s oldest running jewellery businesses – and to recognise the achievements of one of the youngest Hertfordshire businesses, Castaway Cottage.


Our county is blessed with a great number of outstanding family firms and we have been pleased to help showcase them year on year at the Inspiring Herts Business Awards.

After the past twelve months, working in challenging conditions of Covid-19, it was a great evening to meet face to face with Hertfordshire’s most well regarded companies and truly celebrate good news.”


Third generation, family-run Ashbourne Insurance offers a wide range of business and personal insurance along with a claims advisory service. It is authorised and regulated by the Financial Conduct Authority (FCA) and 2021 marks the 40th Anniversary of Ashbourne Insurance.



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